Advertising ethics are imperative for advertisers to consider when developing any ad that will be seen by a widespread populace. These ethical standards are even more important when the advertisement can be highly controversial or offensive. Failing to consider the consequences of the portrayals of the advertisement's subjects, products, or messages can accomplish the exact opposite of what the ad was attempting to do and garner disapproval for the ads intended purpose as opposed to any measure of support of positive reception. Balenciaga Is a French fashion house whose creative endeavors are led by creative Director Demna G vasalia Who is known for his provocative style. Demna has recently apologized profusely on social media for an ad campaign by Balenciaga that backfired horrendously. With imagery featuring children in inappropriate situations with one child holding a teddy bear bag with bondage straps featured prominently across the bag reminiscent of BDSM. ...